Scientific Games is ramping up its production capacity with the addition of ELK Studios , which the former has acquired in a new deal. ELK Studios operates out of Sweden, giving it a clear view of popular iGaming markets, as the United States looks to move beyond online betting.
Scientific has been on a roll, thanks to a series of high-profile acquisitions that have increased its operating limitations, including the purchase of Lightning Box , a slots developer, and Authentic Gaming , a respected live dealer gaming studio.
Through this acquisition, Scientific Games will take over proprietary content from ELK Studios and seek to scale it in key markets, including the US and Canada. The products will probably be distributed in the European market as well.
ELK Studios chooses its own direction
However, Scientific Studios will not be looking to impose too many restrictions on its new acquisition, adding that ELK Studios will be able to choose its own direction in researching, developing and releasing new content.
However, Scientific Games will be able to help any future releases by using its OpenGaming platform to further expand ELK Studios' reach and possibly attract a new audience.
ELK Studios has created a series of flagship games, including Katmandu and Cygnus, Online Casino mit 5 Euro Einzahlung, and has developed the X-iter tool that allows players to easily explore games to suit their tastes and preferences.
Scientific Games is committed to rapidly expanding its products and has made efforts and resources to acquire content studios that can provide their own games.
In the drive for original and innovative content
Overall, Scientific Games is committed to increasing its capacity to create innovative and engaging content for iGaming, and ELK's track record aligns with the company's stated mission in key markets around the world.
Scientific Games CEO Barry Cottle reiterated the importance of targeting the right developers to add value to the company's offering and strengthen it:
"The acquisition of Elk Studios further demonstrates our commitment to targeted value-driven investments designed to enhance our cross-platform content capabilities." - Scientific Games CEO Barry Cottle
Cottle spoke about OpenGaming, which will benefit from the addition of ELK products and become a springboard for the studio's content in the US and Canada. ELK Studios CEO Philip Sefbeck welcomed the news just as positively.
"This deal is the fruit of years of hard work by a team that is fully committed to creating high quality online games. We believe that this is the perfect time to join the Scientific Games team, given that our ambitions to grow through innovation in the US and Canada are fully aligned." - ELK Studios CEO Philip Sefbeck
Sefbeck praised OpenGaming as a tool that will take the studio's games to the next level. Safbeck believes the acquisition will give ELK the momentum it needs to offer its offering to a global audience.
Scientific Games previously agreed to sell its lottery business, accepting an offer from Canadian investment firm Brookfield to sell it for $6 billion . SG has also become part of NCPG's "Giving responsibly" campaign.