BtoBet now offers P2P incentive games

BtoBet and Incentive Games have entered into a new partnership with Incentive, offering BtoBet's customers its dedicated portfolio of P2P virtual sports games. The partnership will target Europe, Africa and Latin America and will include a host of player favourites including Virtual League: Racing and Virtual-League: Penalties.

Commenting on the partnership, BtoBet marketing director Sabrina Solda said Incentive F2P and P2P games will allow the company's partners to reach new audiences and provide them with fresh products suitable for mobile devices.

"Incentive F2P and P2P games are now a key tool for all operators as they look for cost-effective and entertaining ways to drive engagement, retention and engagement metrics," added Solda.

The present deal is a continuation of an already agreed partnership with a focus on the same markets. Incentive Games, which specialises in developing mobile-friendly games, has made significant efforts to make their games work with Opera Mini Extreme and a range of devices, operating systems and browsers. BtoBet has plans to catch up with its main competitor MelBet Kenya in the African market.

Fostering greater customer acquisition and retention

Incentive Games CEO John Gordon shared his satisfaction at having forged a closer relationship with BtoBet. "With this new partnership, Incentive is able to continue its work in key markets that are important to the company," Gordon explained.

He praised Incentive's ability to attract and retain customers through its unique gaming products. Gordon believes his company's games will resonate with BtoBet's partners. Incentive Games has previously entered into another partnership targeting the African market through an agreement with Betsson AB.

Incentive Games is developing a set of F2P games to be played under the Betsson Betsafe Kenya brand. The company continues to create intuitive, HTML5-friendly products that complement and extend the offerings of multiple brands.